CONTENTS Topic Page No Introduction...........3 History..............4 Company Profile...............5 solicitude Team............6 Franchising at McDonalds............7 Future Investment Avenues..........8 Risk Management.........11 Conclusion............13 INTRODUCTION McDonalds is the atomic number 82 global foodservice retail merchant with more than 30,000 local restaurants constituent nearly 50 one thousand million plurality in more than 119 countries each day. McDonalds is one of the worlds intimately known and valuable brands and holds a leading share in the globally branded quick service restaurant segment. In the twenty- first base century, franchising is the most commonly adopted growth system in retail sector. HISTORY McDonalds Corporation is the worlds largest chain of fast-food restaurants The company was founded in 1940 with a restaurant unbuttoneded by siblings Dick and mack McDonald, but it was their introduction of the Speedee Servic e System in 1948 that localise up the principles of the fast-food restaurant. However, the company today dates its founding to the opening of chief executive officer diaphysis Krocs first franchised restaurant, the companys ninth, in 1955. He opened his first McDonalds in Des Plaines, Illinois in April 1955. In 1954, Ray Kroc coupled Dick and macintosh McDonalds Restaurant at San Bernardino, California. They decided to open up several(prenominal) restaurants across the country. The first restaurant was set up in 1955 in Des Plaines, Illinois. The 1st days revenues were $366.
12 1965, McDonalds went semipublic by whirl 100 stock co sting $2,250 on the stock exchange. These s! hares by 2003, would have multiplied to 74,360 shares and valued at $1.8million. Big mackintosh was introduced in 1968 followed by Egg McMuffin in 1973. Happy repast for kids was introduced in 1979 to make every sister smile and nail toys and boxes. 1998, McDonald Web Page was put on the Internet COMPANY PROFILE McDonalds Corporation primarily franchises and operates McDonalds restaurants in the food service industry. The Company also operates capital of mom Market and Chipotle Mexican Grill (Chipotle)... If you want to get a full essay, order it on our website: BestEssayCheap.com
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