Marketing Northern Ireland.

TOURISM TRENDS IN NI Tourists from Great Britain, ROI and overseas increase steadily by dint of the 1960s then declined sharply in the early 1970s. In 1967 60,000 yap awayors came from the USA, 15,000 from Europe, and 20,000 from other overseas countries (The image of Ireland, ). By the 1988, nearly 40 per cent of the USA visitors and 32 of the European visitors were taking their pass in the ROI, crossing the coupling for a relatively bunco period of time. ·Paradoxically, once tourers argon persuaded to visit Northern Ireland, they are less concerned ab tabu the heraldic bearing of any trouble. ·It is a fact that changing tourism patterns in the ROI gave a admit influence on visitor bets in the North. ·The proud uphold of the troubles on the popularity of NI as a holidaymaker destination is shown in Table 1. Table 1. The impact of the troubles REASONS TO VISIT IN NI/YEARVFRHOLIDAY BUSINESSOTHERSHOPPING 196938%36%25%1%- 198849%14%24%9%4% The category other as used b y the NITB includes cultural and educational visits. The most smash change is the number of people actually visiting the North as main(a) holidaymakers - a decline from 36% to a specified 14% of the total.

Source: ·A report by the NI Department of stinting Development in 1989 entitled: A view to the coming(prenominal) suggests that the low numbers of actual holidaymakers in NI reflects the red image of the North in the outside world. therefore the question, which is asked, is: wherefore bother promoting tourism at all until an closing to the troubles is in sights? (the image of irelan, ). PROMOTING NIS IMAG E The marketing of NI as a tourist destinat! ion has been a challenge for the NITB in the face of terrorist performance and adverse media publicity. The NITB was assigned to carry out the difficult projection of... If you want to get a full essay, order it on our website: BestEssayCheap.com

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