Blackberry Phone Analysis

blackberry bush Phone AnalysisBlackberry PhoneBackgroundLiving in a global world, we are primarily ruled by gadgets of any kinds. Starting from a street sweeper all the way up to the CEO of a multinational corporation, we all are beguiled by the charm and charisma that technology brings to our lives. This in truthity has turned luxuries into necessities. Still man is not satisfied with this technological awareness, always driven by the desire for more convenience, speed, and efficiency to make life easier. To satisfy this desire we bring to you a raw(a) Blackberry, with conferencing capabilities and GPS features.The young executives of straightaway and the senior officers at spend a penny find it extremely frustrating not to be able to contact multiple business sector partners simultaneously and with limited fanfare and complications. Our new product solves this hassle by allowing users to engage in a conference call by selecting a distribution group, contact group, or by mul ti-selecting users in the Contact List. Users intermeshed in a one-to-one call finish invite new(prenominal) participants to join the conversation thereby creating a multi-party conference.IntroductionThe product is not only stationed for business executives who are always running short on time, and have the burden of numerous responsibilities, but also leave appeal to the technologically inclined. The real(a) goal here was to build a high-end device that was the ultimate Blackberry to date. It is foodstuffed both the business executives and the gadgetholics who just have to have the best gadget in the market. (Positioning a New Product in an Uncertain Market)Other vendors clearly have their sights set on the same market, hoping the BlackBerry situation creates new opportunities. Nokia, for instance, of late purchased wireless e-mail management firm IntelliSync to target customers who want continuous access to their messages.What we find in the marketplace is increasing awa reness of the further potential difference beyond e-mail of the BlackBerry and other hand-held devices, said Al Smith, president and co-founder of Apresta. Many of our customers are using the device to check inventory, to put in orders from the road. Theyre starting to become very dependent on it and used to using it for that as well. (Blackberry Competition)These same services can be used on other devices as well but our corporate users are loyal to the blackberry since it was the first device to introduce this new wave of technology. Blackberry Classic is by all odds a major bright phone sweetener that provides its users with a myriad of tempting features.FeaturesTri-band 3G support extends support to GPRS/EDGE/HDSPA networks.Push button WiFI setup to readily access protected WiFi access points.Significantly improved multimedia support overall (streaming) video performance, iTunes synchronization, new media player, improved display and, sequence theyre still working on it pr ior to the Blackberry Bolds summer release, a new web browser.Faster processor ( 624 MHz, the fastest Blackberry)128MB internal Flash entrepot but also 1GB on-board storage memory expandable to 16GB via MicroSD/SDHC slot.4.2 megapixel cameraGPS with Blackberry MapsBlackberry MediaSync to transfer media from iTunes half-VGA ultra-bright display (480 x 320)Higher capacity battery that translates into 30% unnecessary standby time and 20% more on-air talk-time. (Technical Specifications of a Blackberry)Of particular note the new Blackberry maintains the traditional QWERTY keyboard with ergonomic improvements a key Blackberry defining feature relative to iPhone. Its high performance browser and resolution along with ahe bright display allows for on-the-go web browsing where attachments can also be downloaded from inside the browser.CompetitionNo product can ever exist in the market without facing fierce ambition and the new Blackberry is no exception. The rivals complicate Nokia, D ell, Hewlett-Packard, PalmOne, unafraid Technology, Seven Networks, and yes, Microsoft. The choice between Blackberry and Nokia (or iPhone for that matter) got even more difficult today, with the appearance of two cutting edge smart phones.The choice for smart phone buyers is increasing each day. On the one hand youve got iPhone, in the other, the reigning champion Blackberry, and then theres Palm, Nokia, Samsung and the rest. Lately iPhone has gotten all the press, with its sleek design and qualification for home users and (heres the killer) business users to get push-email on the road. But the Apple-fest isnt going unchallenged. Blackberry hasnt lagged behind either in the face of such competition so it introduced fluent mail along with other appealing features for the phone. Theres no doubting the compelling nature of mobile e-mail. No one likes returning to an office with screens full of uninformed messages in their inbox.Despite increased work hours, it somehow feels were m ore in control if messages can be read and dealt with throughout the day in real time. Compared with many mobile applications, its an easier sell internally to senior management and the financial controllers as they can personally see the benefit. ( selling a Blackberry)Description of target marketThe Blackberry is a phone targeted towards a particular segment of the market. This target market is defined by the following demographicsAge Anything above 18. Business executives today are not necessarily above 30 or 40 as it used to be the case a couple of decades past. Today the Blackberry is a very useful device for managers and business executives to keep in touch on the go and manage their business affairs. Nowadays, these business executives are for the just about part young. However, the older adults may also be targeted for this device. Our aim will be to target executives of any age or seniority the bottom line is, since this covariant has become irrelevant to authority in t he modern entrepreneurial world. Sex Executives are nowadays not limited to any particular gender. The modern business world has an equal number of male and female executives who would require a Blackberry. Hence, the marketing strategy should be geared towards appealing to both genders.Profession as has been repeatedly stressed again and again, the Blackberry is no ordinary handset. It is targeted towards business users and executives to give them a freehand in managing their business affairs. Income Level Generally, the income level that would be targeted for the Blackberry would be above the $50,000 mark per year. This is due in part by the fact that executives and business workers earning hefty salaries would be more likely to garb in such business supportive tools and gadgets than other lower paid managers.Educational Level people who want to manage their affairs up to the minute, or connect with other executives would need the primary users of a Blackberry. Thus, generally this segment of the population would be highly, if not fairly, educated. We would expect this segment of people to be college graduates and would definitely expect a large proportion of them to be holder of a Masters degree. (Target Marketing for Blackberry)Description of CompetitorsThere are alternatives, but I recover its a case of market penetration, Al Smith, president and co-founder of Apresta said. The BlackBerry was the first mobile device out there with the ability to do e-mail and a large section of corporate world is addicted to it. As the Blackberry barge continues to take on water during shores (Research In Motion) ongoing patent battle with NTP, more and more sharks are drawn to the surrounding swells in hopes of salvaging whatever they may of the companys loyal user base. (Blackberry Competition)Its true, the majority of analyst and competitors alike dont see a Blackberry blackout happening any time soon, but the patent battle has spotlighted a number of alternativ es to RIMs popular handheld. Just one year ago there were barely any products on the market that compared with RIMs Blackberry. This is no longer the case. According to Clyde Foster, COO at Intellisync, a wireless e-mail firm that was of late purchased by Nokia, the rest of the handheld market is not only catching up with RIM, these companies are offering better prices on a wider array of products. (The competition begins)That general change in the market has had a lot of people thinking around alternatives. On top of that, you have the scrutiny over the speak to case. For us, its a benefit that its happening now, said Foster. He noted that inquires about the companies products and services have skyrocketed over the past two months. Sales at Good Technology, RIMs biggest competitor in the software space, have also been booming. (Blackberry vs. Smartphone)Competition has caught up with Research In Motion and its long market leader product, the BlackBerry. The rapid enhancement in Nokia and Motorola handset can prove to be a threat to Blackberry, and could have knocked this product of the shelves in the market, but Blackberry has bounced back with it blackberry classic. This can mean an exit for many new players in the market.Our business in general has been growing, but the litigation has certainly helped, said Danny Shader, CEO of Good Technology. Its changed the compose of some accounts that were previously absolutely committed to RIM, who now seem absolutely committed to replacing them, or at least not relying on them. Regardless, RIM is still the king of the hill in the wireless e-mail market with about 4.3 million Blackberry subscribers in aspace of roughly 6 million. We provide spirit as well as unmatched features thereby are do not compromise on price. We are currently not involved in any price competition since we believe that what is offer has unparalleled characteristics. (Blackberry vs. Smartphone)Marketing ConsiderationsAdvertising can really m ake the difference between success and failure. good for you(p) marketing through the appropriate channels will project the Blackberry strongly towards the target market and will quicken the take-off into the market, in terms of sales.Marketing a BlackberryI would suggest that the New Blackberry be marketed using a robust marketing budget that would increase our market share. It is infixed to understand the basic fundamentals of marketing a tell apart product towards the appropriate target market so that they can focus on the genuine prospects. I recommend that advertisements be placed in business journals, widely read newspapers, magazines catering to fashion and business news and news channels. The advertisements should be as brief as possible and should deliver in a nutshell the features of the Blackberry. It is important to understand that the cost of the Blackberry should not be included in the ads or else it will give the viewer a decision-making point can I afford it or n ot? Thus, the consumer will not try to learn about its features and its potential enhancement to their business. The advertisements should all bear a standard theme that is eloquent, graceful and appealing. Advertisements that are too cheap or complex should be avoided. many good examples of advertisements portraying classics are ads of watches, designer brands and jewelry. Focusing on the primary objective the Blackberry is exclusively for the business users assistance will enable the target market to be approached more closely and effectively.Pricing StrategyThe pricing for a Blackberry is perhaps one of the most delicate issues. Business executives will not be willing to pay more of a premium without a clear impression of how this device will enhance their business objectives. Thus, awake consideration and costing mechanisms should be used to determine the market price of the Blackberry. I would recommend cost plus pricing to be the best plectron available. Since, the Blackb erry is a differentiated product with no exact substitute, I am confident that the Blackberry will be able to sell at prices slightly above the competition.While this can merely be a risk as well, the price of a Blackberry includes the technical, labor and other smasher costs. Thus, the Blackberry will probably be better off priced above the market competitors. At least it will provide the consumer with the perception that this gadget is differentiated from the rest and has something unique to offer, for which a premium price is being charged. (Positioning a New Product in an Uncertain Market)Description of LocationLocating a product requires a great deal of understanding of the lifestyle and habits of our target market. Placement of the Blackberry is a really important aspect for sales to skyrocket. The most appropriate location for placing the Blackberry would be near designer stores and lifestyle outlets such as designer brand outlets and boutiques (predominantly for women). The se places are almost accessed by all the people in our target because of the requirements of their work. Another option would be to target upscale stores and neighborhoods housing exclusive jewelry outlets and local clubs. These places are actually visited intemperately by our target market because of their lifestyles. (Location Considerations for the Blackberry)ReferencesBlackberry competition. (n.d.). Retrieved August 26, 2008, from CIO http//www.cio.com/article/17332/BlackBerry_Battle_Opens_Doors_for_CompetitorsBlackberry vs. smartphone. (n.d.). Retrieved August 26, 2008, from PCA Authority http//www.pcauthority.com.au/News/118166,smartphone-faceoff-blackberry-bold-takes-on-the-competition.aspxLocation considerations for the Blackberry. (n.d.). Retrieved August 24, 2008, from Tech News serviceman http//www.technewsworld.com/ reputation/48815.html?wlc=1219722994Market competition for Blackberry. (n.d.). Retrieved August 25, 2008, from http//www.fiercecio.com/story/competition-hea ts-up-for-blackberry-maker/2006-10-02Marketing a Blackberry. (n.d.). Retrieved August 26, 2008, from Business Week http//www.businessweek.com/magazine/content/04_49/b3911084_mz063.htmlPositioning a new product in an uncertain market. (n.d.). Retrieved August 24, 2008, from Tech Target http//searchmobilecomputing.techtarget.com/news/article/0,289142,sid40_gci960532,00.Target marketing for blackberry. (n.d.). Retrieved August 24, 2008, from Tech News World http//www.technewsworld.com/story/48815.html?wlc=1219722994Technical specifications of a Blackberry. (n.d.). Retrieved August 24, 2008, from Microsoft TechNet http//technet.microsoft.com/en-us/library/bb963930.aspxThe competition begins. (n.d.). Retrieved August 26, 2008, from PCA Authority http//www.pcauthority.com.au/News/118166,smartphone-faceoff-blackberry-bold-takes-on-the-competition.aspxThe future of Blackberry. (n.d.). Retrieved August 26, 2008, from Skype Journal http//skypejournal.com/blog/2008/05/a_new_era_coming_for_blac kberry.html