Barbie's Marketing Analysis

Mattel/Barbie Marketing Analysis Paper History of Mattel / Barbie Barbie was launched in 1959 and became an instant(a) hit. Today, gross sales of the dolls and merchandise total more than than $1.5 one million million U.S. annually, making Barbie the nearly successful branded toy in history. more(prenominal) than a billion dolls attain been sold since 1959, with 2.5 dolls sold all second. Different versions of the doll project been introduced to reflect the worlds diverse population. For example, Mattel has produced Afro-American Barbie dolls since 1968, the time of the cultured rights movement, and has introduced Hispanic and Asian dolls as well. Themed dolls were introduced that changed with the clock -- from stewardess, fashion model, nurse, and astronaut. Trends in that location cede withal been some approaches by some other companies to publicize Barbie look-alikes that are modeled to promote healthy ashes image. Ruby is a doll with a more hard-n osed body size that is featured in ads and posters. She was created in revise to promote compulsory body image and has been featured in numerous ads and posters. There are also Emme dolls which are also geared towards promoting self-consciousness and healthy images of bodies. The Emme doll was modeled by and by a real-life plus-size model.

When asked virtually the new dolls, Mattel only commented that [their] legal surgical incision is looking into it from a trademark perspective and showed no business organisation of the new ambition (Jervis). Despite moves by other companies to promote a more realistic-shaped adult doll for child ren, Mattel is not concerned. Barbies name, ! brand, and modus vivendi have become so engrained in American publics minds and have caused unfastened distinctions in opinions over the doll. She has grown to include more than salutary a doll. There are Hallmark natal day cards, Christmas ornaments, Barbie turn line, clubs, and magazines. Barbie was even made into a... If you want to get a wide essay, order it on our website: BestEssayCheap.com

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